Marketing case study

Case Study

June 24, 2025

Milk Mantra: A Content-Led Brand Transformation Case Study

In 2009, Srikumar Misra and Rashima Misra launched Milk Mantra in Odisha to tackle a critical issue: the
pervasive trust deficit in India’s dairy supply. Consumers, especially in Odisha, questioned the purity of their
everyday milk. Milk Mantra’s core mission was clear: deliver ethical, unadulterated dairy directly from the farm
to the table-no boiling, no guessing.

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Case Study

Milk Mantra: A Content-Led Brand Transformation Case Study

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